Course curriculum

  • 1

    Module 1

    • Introduction

    • 01_Introduction - Welcome to Strategic Leadership!

    • Understanding Strategy

    • 02_What is Strategy?

    • Reading: What is Strategy

    • 03_Elements of Stategy

    • Extra Reading: Goals, Scope, Competitive Advantage and Logic

    • Assignment: Shimano Case Study

    • Strategy Process and Planning

    • 04_Strategy Process

    • 05_Strategic Plan

    • Mandatory Reading: Strategic Planning
  • 2

    Module 2

    • Market Environment

    • 06_Value creation

    • 07_Value capture

    • Extra Reading: Goals, Scope, Competitive Advantage and Logic

    • Competitive Advantage

    • Extra Credit: Case analysis
  • 3

    Module 3

    • Delivering on capabilities

    • 09_Organisatonal Capabilities

    • 10_Managing Capabilities

    • Mandatory Reading: Positional Advantages

    • Individual Assignment: SM Entertainment

    • Creating new markets

    • 11_Blue Ocean Strategy

    • 12_Blue Ocean Strategy and Value Innovation

    • Mandatory Reading: Blue Ocean Leadership
  • 4

    Module 4

    • Innovation

    • 13_Innovation as a strategy

    • 14_Innovation ecosystems

    • Strategic Change

    • 15_Evolution: designing for strategic innovation

    • Mandatory Reading: Design Planning bridge

    • Guidelines for industry analysis and for the final project