Course curriculum

  • 1

    Module 1

    • Course introduction

    • 01. Transforming organisations

    • Course outline

    • Final Project

    • Introduction to Business Models

    • Introduction to Business Models - part 2

    • Assignment template

    • 02. Business model archetypes

    • Reading: Business Model Architecture: McDonald's

    • READING: McDonald's Turnaround

    • Team assignment: McDonald’s Business Model Architecture
  • 2

    Module 2

    • Adoption and Business Model Development

    • Reading: Rent the Runway Case Study

    • 03. Development and testing

    • Assignment: MVP Testing and Examples

    • Identifying the Value Proposition

    • Mandatory Reading: The Corporate Innovation Imperative

    • Quiz_1: Rent the Runway Unit Economics

    • Extra credit: Book Club

    • Business Models in Retail

    • 04. Business model in retail

    • Customer Experience: Nordstrom and Zappos

    • Reminder: How to Prepare a Case Study

    • Extra Credit: Online vs. Offline Customer Experience

    • Customer Experience at Zappos

    • Quiz_2

    • Extra Credit: Retail Performance Metrics

    • Extra Credit: eBay vs. Walmart
  • 3

    Module 3

    • Evaluating New Market Opportunities

    • Case study: Nova Torque

    • Sizing Market Opportunities

    • 05. Evaluating market opportunities

    • Assignment: Sizing Netflix's Market in 2001

    • Netflix quiz

    • 06. Analysing new market opportunities

    • 07. Profit model and logic

    • Team Assignment: Nova Torque Market Entry

    • Nova Torque quiz

    • 08. Bowling alley strategy

    • Summary

    • Mandatory Reading: The Future of Operational Excellence

    • Extra credit: Book Club

    • Transforming Transportation and Logistics

    • Zipcar

    • Team Assignment: Zipcar Case Study

    • 09. Beyond zipcar

    • Extra Reading: Transformational Leadership

    • Extra Credit: On-Demand Transportation and Logistics
  • 4

    Module 4

    • Platform Business Models

    • 10. Platform business models

    • GE and the Industrial Internet

    • Assignment: GE review

    • 11. Platform dominance

    • 12. Summary of models

    • Mandatory Reading: Transformational Leadership

    • Final assignment discussion